In keeping with the Etsy theme of the week, today we are talking to The Chic Editor, Beth Anderson about blog management for Etsy shop owners. Beth is the creator and CEO of Chic Galleria Publications and owner of The Chic Editor, Professional Writing Services and Editor in Chief of Chic Galleria Magazine. I had the pleasure of asking Beth to help Etsy shop owners better understand the importance of starting a blog and staying up to date with blog management.
Blog Management for Etsy Shop Owners
I remember how excited I was to open my Etsy shop in 2008. I was constantly researching for ways to increase my online presence. Everywhere I turned and every article I read suggested I start a blog. So I did. And boy am I so thankful I did. Bright Bold and Beautiful is one of the ways I turned my passion into a full time job. So for all of you Etsy Shop owners who want to start a blog, or don’t know how to increase your blog awareness, read on.
Q. Beth, what advice would you give NEW Etsy shop owners, who want to grow their business by starting a blog, but do not know where to start?
A. Blogs have content as narrow as a single subject focus or as broad as containing a category list of hundreds of topics. The beauty of starting a blog, I tell my clients, is you can make it your own. So why do you need a blog? What are the benefits? My answer to this is simple. If you own a business or make your living through networking with others, you need a blog. By placing informative and/or opinionated content on your blog, not only are you generating increased readership from people searching online for that particular subject matter, you are introducing these people to you. What better way to make people aware of YOU! By starting my original blog, I shared details with the world about the products I had for sale, why I personally loved the products and quite a bit about myself. Keeping the subject matter updated regularly helped to get my blog and boutique ranked high within the search engines. Having my boutique’s URL appear on the first page of Google helped generate sales for my business.